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Insight

How to migrate from Universal Analytics to Google Analytics 4

14

Mar

25

20

Mins

How to migrate from Universal Analytics to Google Analytics 4

A masked woman, her face partially hidden, gazes thoughtfully into the distance, surrounded by a soft, blurred backdrop.

12

Feb

25

7

Mins

Fake news, real risks. AI, misinformation and the need for authenticity

Two side-by-side Monzo bank advertisements displayed in a subway escalator area. The left ad features legs stuck in ice blocks with the word 'money,' while the right shows legs in fluffy slippers on a red carpet with the word 'Monzo'.

2

Jan

25

7

Mins

Barques’ 2024 marketing moments of the year

An abstract 3D digital artwork featuring a pink calendar icon with white squares for dates, suspended above a curled ribbon-like structure resembling a scroll. The background consists of geometric shapes in bold pink, yellow, and purple, with small fluffy clouds scattered throughout, giving the image a dreamy and modern aesthetic.

16

Dec

24

5

Mins

Awareness days and content ideas for 2025

A trio of Spotify Wrapped 2024 cards, featuring vibrant, colourful designs.

4

Dec

24

5

Mins

How Spotify uses AI to deliver personalisation

Bright and colourful geometric background featuring bold shapes in purple, pink, yellow, green, and blue, with a large white hashtag symbol in the centre.

28

Nov

24

5

Mins

#RIPHashtags? Why social media is moving beyond the symbol

11

Nov

24

5

Mins

Helping Health Care Without Harm Europe deliver exceptional online conferences

At Barques, we proudly support a range of incredible charities across Birmingham that make a difference in the community.

24

Oct

24

3

Mins

Smart Works, Snowballs and St Paul’s Church - how Barques supports Birmingham’s charities

The risks of relying on AI for content creation and why authenticity matters

15

Oct

24

5

Mins

The risks of relying on AI for content creation and why authenticity matters

Celebrating 21 years of the BRENDAs

10

Jun

24

2

Mins

Celebrating 21 years of the BRENDAs

How Spotify crafts a personalised experience through the harmony of data

29

Nov

23

5

Mins

How Spotify crafts a personalised experience through the harmony of data

Is the art of impact marketing making a comeback?‍

26

Sep

23

5

Mins

Is the art of impact marketing making a comeback?‍

The Ultimate Guide to Threads

14

Aug

23

5

Mins

What is Threads and why should your business be on it?

Navigating the latest changes on Twitter/X

1

Aug

23

5

Mins

Navigating the latest changes on Twitter/X

How emojis are shaping the way we communicate. A range of emojis on a gradient pink/purple background.

17

Jul

23

10

Mins

How emojis are shaping the way we communicate

Hands on a laptop keyboard.

3

Jul

23

5

Mins

5 steps for optimising your blog and news article writing using AI tools

New beginnings: why your next move should be Barques

19

Jun

23

5

Mins

New beginnings: why your next move should be Barques

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