Creating powerful communications
pieces of coverage
Audience reach
Advertising Value Equivalency (AVE)
GeoSmart is going from strength to strength, posting an increased revenue of £1.85 million in 2022-23, while its flood risk consultants recorded a 58% rise in demand from clients over the past 12 months. This was great news for the business and also for local people as demand led to new jobs and the need for the business to take on additional premises.
We were tasked with creating a press release that highlighted the success of the business, with the aim of placing in specialist trade publications and local press. The campaign resulted in 11 separate pieces of coverage and the story appeared in primary targets including Water Magazine, Shropshire Star and the Business Desk. The story also led to a feature in The Insurance Times.
Additionally, Geosmart was awarded a UK Space Agency contract to explore how satellite technology can help water resource management and disaster mitigation. Again we worked with the team and the agency to understand the story and where best to place it. It was successfully placed with 20 titles, including the CIR and also ran on Gov.uk.
Barques has been instrumental in amplifying our success stories and milestones, helping us shine in the environmental consultancy sector. Their strategic PR efforts not only showcased our impressive revenue growth and increased demand but also positioned us as a key player in the industry. The exposure generated by Barques, from specialist trade publications to national platforms, has been invaluable in reinforcing our position as leaders in environmental data and intelligence services.
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