CleanMed Europe Transforms Brand & Engagement with Barques' Expert Strategy

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Client:

Health Care Without Harm Europe (HCWH Europe)

Service:

Discovery Brand Strategy Brand Design

Since launching the brand, we've had excellent feedback from people who've been following the conference for many years.

Sam Bishop

Head of Community Engagement, Health Care Without Harm Europe

When CleanMed Europe went fully virtual, it needed a new digital identity to engage its online audience. Barques collaborated with event organisers HCWH Europe to elevate engagement and enhance the virtual experience.

Barques began by facilitating a discovery workshop, working closely with HCWH Europe to clarify its mission, vision, and values. This foundation informed the creation of a dynamic visual identity, featuring a vibrant colour palette and a logo inspired by collaboration.

Custom icons, infographics, and engaging video content were also developed, enriching the virtual event experience and reinforcing CleanMed Europe’s commitment to sustainable healthcare.

Barques created detailed brand guidelines, giving the HCWH Europe team clear instructions on using the visual identity, tone of voice, and design elements for a cohesive brand experience.

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