Centre-UB | Human Behaviour Research Centre Brand Identity

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Client:

University of Birmingham

Service:

Brand Design

Barques’ visual identity helped us communicate in an engaging and impactful way, while their design and briefing process refined our message for clearer articulation.

David Evans

Assistant Director, Research Partnerships & Impact

The University of Birmingham needed a visual identity to support its bid for £7 million in funding for its Human Behaviour Research Centre. Barques collaborated with the University to create a professional, impactful brand that highlighted the Centre’s interdisciplinary approach.

Following a period of discovery, Barques developed a brand that reflected the Centre’s core pillars: sustainability, digital innovation, and health. The design also incorporated a timeline-inspired feature to emphasise progress and forward-thinking research.

Barques delivered:

A full suite of adaptable assets, including logos in various formats
Detailed brand guidelines to ensure consistent use across all platforms

The result was a strong visual identity that helped the University secure the £7m funding to drive its transformational research.

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