Paul King
Barques has long been synonymous with the property sector. For years, we’ve helped clients design, brand and market their assets.
Fifteen years ago, we added PR. That decision wasn’t about chasing headlines, it was about listening to our clients. They wanted one trusted agency they could speak to about all their property marketing and communications needs.
Since then, our PR and social media offering has grown on the back of results. From deals and developments to wider sector news, we consistently secure coverage in the leading property trade publications and beyond, giving clients confidence their stories are in safe hands.
We’ve built a proud track record of advising clients on the development of stories carefully crafted to deliver the right messages at the right time.
That often means working with highly commercial, sensitive information, from land promotion and lettings to multi-million-pound development projects navigating complex planning stages.
Clients trust us with this information because they know we operate with discretion. We understand the stakes. We understand the sensitivities. And we understand the type of strategic advice needed when decisions can affect investor confidence, occupier interest or long-term value.
There’s a lingering assumption that only the largest London-based PR agencies can handle major developments or secure top-tier coverage. Our experience proves otherwise.
In the last twelve months alone, we’ve secured prominent coverage – including exclusives and lead stories – across almost every leading property trade title. Green Street News, Property Week, CoStar, EG, Logistics Matters, BE News, Commercial News Media, IPE Real Assets and Property Magazine International have all published stories pitched and placed by Barques.
Our construction clients, meanwhile, have featured prominently in key industry titles including Construction News and Construction Buzz, reinforcing that our expertise spans the full lifecycle of the built environment, not just one corner of it.
In recent years, our PR function has expanded in line with our clients’ needs. Alongside traditional media relations, we now deliver corporate and internal communications, paid and organic social media, SEO-led blog writing, emailers, newsletters and awards strategies.
That evolution has been deliberate.
By integrating communications into our wider creative offering, we’re able to engage earlier in a project’s lifecycle, often at the same time our creative team is discussing brand positioning, messaging and audience strategy. This creates continuity, clarity and momentum, without the friction of you having to manage multiple agencies.
Early involvement allows us to build a clearer picture of the asset, its objectives and the critical milestones ahead. That insight informs smarter messaging, better-timed announcements and stronger long-term results.
It’s also how, just last year, we worked closely with clients to secure award wins and shortlistings across leading national programmes such as the British Council for Offices Awards, Construction News Awards, Mix Awards and Industrial Agents Society Awards – alongside respected regional schemes including Insider and Business Desk.
Whether you’re bringing a new asset to market, navigating a sensitive stage of development or simply looking to sharpen how you communicate, our PR and communications team is here to help.