Typhoo Wharf

Creating powerful communications

Brand strategy Brand design Web design Design for print

We work collaboratively with our clients to design and develop creative communications strategies and products that speak directly to their audience.

Explore Creative

Web Development SEO Email marketing

We combine creative communications with the latest technology to foster meaningful relationships between our clients and their customers.

Explore Digital

PR Social media management Email marketing Creative copywriting

We deliver powerful and creative communications that enable our clients to engage with their core audience and create growth.

Explore Communications

Brand strategy Discovery Insight and research

Discovery is our thirst for knowledge. Before we design, write or create anything we need to understand you, your sector, audiences, competitors and your purpose.

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Client:

Stoford

Service:

Brand strategy Brand design Website design Web development

Typhoo Wharf in Digbeth is being transformed into a mixed-use development, with BBC Birmingham's new headquarters, The Tea Factory, at its heart. Leading the scheme is commercial property developer Stoford, who turned to Barques to establish a compelling brand identity for this historic site.

We’ve collaborated with Stoford since 1999, helping to showcase its commercial property portfolio through PR, design and digital marketing. Having kicked off a PR campaign to announce to Stoford’s plans for the scheme, we turned our attention to brewing up a brand design that would reflect and celebrate Typhoo Wharf’s vibrant future.

Digbeth, known for its street art and independent spirit, has attracted a flourishing creative community, and was named 'coolest neighbourhood in Britain' in The Sunday Times’ Best Places to Live. The Typhoo Wharf scheme aims to build on this reputation by introducing new residential and commercial spaces, enhancing public areas, and improving transport connections.

Abstract lines and vibrant colour gradients are energetic and represent light, movement and innovation, with the gradual blend of colours suggesting progression and growth. Combined, they create a strong brand graphic encompassing the location through a visual representation of the spray from the paint cans and the vibrant colours used to create street art.

From the physical work involved to develop the site, to the bustling destination Typhoo Wharf will become, the site will be a place of constant energy and motion. This bold, playful, and dynamic brand embodies that movement, resonating with the creative community it seeks to draw in.

We work collaboratively with our clients to design and develop creative communications strategies and products that speak directly to their audience.

We combine creative communications with the latest technology to foster meaningful relationships between our clients and their customers.

We deliver powerful and creative communications that enable our clients to engage with their core audience and create growth.

Discovery is our thirst for knowledge. Before we design, write or create anything we need to understand you, your sector, audiences, competitors and your purpose.

Putting the ‘oo’ in Typhoo Wharf’s brand identity

Typhoo Wharf in Digbeth is being transformed into a mixed-use development, with BBC Birmingham's new headquarters, The Tea Factory, at its heart. Leading the scheme is commercial property developer Stoford, who turned to Barques to establish a compelling brand identity for this historic site.

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